Three Types of Logo Design:

1 :: Illustration Logo Design:

  

Plus Points:

• Most popular type of logo design because it usually looks very cool.

• Always looks like money well spent.

• People think your design looks great and that you must have paid a fortune.

Negative Points:

• Can look really bad if the designer does not have the right skills (We do have the right skills).

• Hard to make the colors, fonts and illustration work together.

• After initial WOW factor has worn off the design can be hard to remember.

• Very expensive to print and not suitable for all uses like fax machine for instance.

• Can incur large redesign fees to cope with the limitations mentioned above.

 

2 :: Iconic/Emblem Logo Design:

Examples:

         

Plus Points:

• Very popular style with new businesses and high tech's.

• Clean and professional.

• Modern and memorable.

• Often the emblem/icon represents in some way, very obviously, something about the business.

• Fonts and colors can work very well with the emblem.

• Easy to print and to brand the business.

Negative Points:

• Requires a highly skilled design team to get the font and color and icon to work together well. (We do have these skills).

• Can look like a piece of clipart and text if not designed well.

• Can go out of fashion

 

3 :: Text Based Logo Design:

Plus Points:

• This is the design style preferred by the big league.

• It feels clean and strong and the design can last a lifetime.

• Easy to remember. Not based on fads and fashions.

• Designed well, a text based logo design usually consists of more than just a standard everyday font.

• Something would usually be done by the designer to make the logo intelligent and memorable.

• Often subtle.

• Easy to brand and usually low cost to print.

Negative Points:

• Really hard to make a font work as a logo, sometimes doesn't look very original.

• Requires a designer with a very deep understanding of fonts. (Again, we do have these skills).

• Can seem weak if designed poorly.

• Usually not as personable, warm or comforting

• Can be a very cryptic design often seemingly meaning nothing.

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Other things to consider:

IMPORTANT: How many colors should the logo have? Please pay particular attention to this question as there are cost implications for printing based on the choice you make. For 1, 2, 3 and 4 color logo design work we use Pantone spot color. For all illustrations we use unlimited CMYK process color (the unlimited color option below) which can be expensive to print. If you want an illustration style design and you also want stationery design you may find that the cost of printing the logo is very expensive for say envelopes. If we need to convert your design to 1, 2, 3 or 4 color spot color later on because you have not considered the printing implications there will be additional charges based on the design. If in doubt check with your local printer before ordering.

 

What do you want your logo to say? Would you like to include a tagline/slogan?