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Marketing tips
  1. What is the best method to research one's business idea?
  2. Has the word "free" lost it's effectiveness?
  3. How does marketing differ from advertising?
  4. Isn't direct response and direct mail the same thing?
  5. How do people decide who to buy from?
  6. Resources
 		 How does marketing differ from advertising?

Advertising generally applies to the promotion of your business through paid media like newspapers, radio, TV, billboards, direct mail, etc.

Marketing, on the other hand, applies to everything you do to attract and keep customers.

That includes advertising, plus, the name you choose for your business, your location, your hours of operation, the products and services you offer, how you answer your phone, how you treat your customers, the colors you use in your business, your prices, your guarantee policy, etc., etc. The list never ends. As we said, marketing encompasses everything. 
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